Here are samples of several mailings for AT&T customers, in the True Rewards Program. The campaign, which was segmented along the basis of usage (top, middle, and low customers) and language (Spanish only and Bilingual), first invited people to sign up. Several attempts were made in the initial solicitation approach. Once customers signed up, the […]
As part of the US Postal Service Hispanic initiative, Latino Small Business owners were targeted with a number of offering that included specially-priced products matched to their business needs. Part of this initiative was offering an Introduction to Direct Mail program so owners could use the postal service for their an acquisition, retention and loyalty […]
Bilingual postcard mailed by local branches. A template was produced and offered was customized by each branch.
Inglés sin Barreras was for years one of the largest mailers to Hispanic households in the US. It was a Spanish-only list (as it sought customers who did not speak English). The varios components included Incentives (cookware), Affinity (Club sin Barreras), Friend-get-a-Friend. Extensive testing was conducted routinely, including timing, offers, incentives.
Part of a three-step test matrix for several Latin American countries.
Acquisition piece for Selecciones to a US Hispanic, Spanish-language list