As with Direct Mail, a key challenge of emailing to bilingual audiences is the language of choice. Which language should lead in the subject line and the header?
That’s not an issue, of course, when the list provides a language of preference flag. But absent that information, mistakes can be made that throw the entire mailing into question.
When dealing with Hispanic/Latino audiences, language of choice is just one of the challenges emailers face. To overcome that hurdle, some emails are in Spanish, others Bilingual, and others still in English.
When part of a campaign that mails to the General Market audiences, preferably each diversity component (Asian, African American, Latino) has a variation of the strategy.
Over the years, we worked with a host of clients, big and small, executing email campaigns from the planning (list, offer) to the execution (creation, production).
Give us a shot at your project.
Here you can see some of our email campaigns.