Case Study: Croll Reynolds Achema Trade Fair (Frankfurt, 2015)

With over 3000 exhibitors and some 30,000 visitors the Achema International Exhibition-Congress on Chemical Engineering, Environmental Protection and Biotechnology, in Frankfurt, Germany, is a key event for several industries, including Advanced Materials, Composites, Biotechnology, Chemistry, Environmental Protection, Laboratory, Measurement, Instrumentation, Quality Assurance.

Since 2010, Croll Reynolds has engaged JRoccoinc to coordinate the firm’s participation in this major event showcasing Research and innovation, literature, information, learning and teaching aids, biotechnology, instrumentation, control and automation techniques, materials technology, materials testing, laboratory and analytical techniques, engineering, mechanical processes, thermal processes, pumps, compressors, valves and fittings, packaging and storing techniques, industrial and labour safety, environmental protection.

To that end, JRoccoinc created a spectacular booth display and over the course of five days in June 2015 built traffic through various social media channels, Facebook, Twitter, Linkedin and YouTube (in English, French, German and Spanish) to make a major splash. The second phase will include a Customer Relationship Management approach.

Materials below: